In a digital economy built on partnerships, data, and performance, agencies are constantly looking for ways to increase revenue streams without increasing overhead. One of the most overlooked—but incredibly powerful—growth levers is launching a sub-affiliate network.
A sub-affiliate network allows your agency to own the ecosystem: recruit affiliates, track performance, manage payouts, and offer branded partnerships—all while keeping the commissions and data in-house. And the best part? It's not just another service—it's a new revenue channel.
What Is a Sub-Affiliate Network?
A sub-affiliate network is a branded affiliate ecosystem managed by your agency. Rather than sending clients or traffic partners to third-party platforms, your agency becomes the platform. You control the offers, tracking, payouts, and partnerships. Affiliates promote your clients’ brands, and you take a cut of every transaction.
Why Agencies Should Care
Whether you're a creative agency, media buying shop, influencer agency, or performance marketing firm, a sub-affiliate network can unlock scalable recurring revenue without reinventing your core business model.
Here’s how:
- Own the Infrastructure: Instead of sending traffic to affiliate networks you don’t control, you run the show. More visibility, more control, more money.
- Recurring Revenue: You earn from every click, lead, or sale driven through your network. Not just from client retainers.
- Scalable Service Offering: Turn affiliate recruitment, management, and optimization into a service tier your clients pay for.
- Stickier Client Relationships: Clients don’t just pay you to manage media—they rely on your network to drive growth.
Real Networks. Real Revenue.
At Jacob Matthew Group (JMG), our division DubbleBlack designs and builds sub-affiliate networks for agencies and brands who want to stop renting space in other people’s ecosystems and start owning their own.
Here are just a few networks we’ve launched:
- The Flower Agency Affiliate Network: Built for CBD and canna brands to scale through compliant, affiliate-driven sales.
- Athiliates: The leading athlete influencer affiliate network, connecting DTC brands with collegiate athletes through NIL partnerships.
- Reechem: A niche sub-affiliate network for alternative and wellness products, designed for non-mainstream brands.
- Revvli: A general eCommerce affiliate network connecting premium DTC brands with quality traffic partners.
What We Do for Agencies
If you're an agency looking to launch a sub-affiliate network for yourself or your clients, here’s what DubbleBlack brings to the table:
- White-labeled affiliate portal setup
- Offer integrations and tracking
- Affiliate onboarding & recruitment strategy
- Compliance, payouts, and reporting
- Ongoing network growth consulting
You get a plug-and-play system, without the tech headaches. Your clients get scalable affiliate distribution. And your agency gets a performance-based revenue channel that compounds over time.
Ready to Launch Your Own Network?
If you're tired of building someone else's network, now's the time to build your own.
Reach out to us at info@jacobmatthewgroup.com and let’s talk about how JMG & DubbleBlack can help you launch a sub-affiliate network that grows with your agency—and prints revenue while you sleep.